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Barta, Sergio: Belanche, Daniel: Fernandez, Ana: Flavian, Marta:
Influencer marketing on TikTok: The effectiveness of humor and followers' hedonic experience.
[2022]
Author
Barta, Sergio (1)
Belanche, Daniel (1)
Fernandez, Ana (1)
Flavian, Marta (1)
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actor
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adolescent
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advertising
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advertising effect
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demographic data
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effectiveness
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humour
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marketing
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media character
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media effect
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media experience
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new media
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research report
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periodical article
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english
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Journal of retailing and consumer services
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